Real estate
From referrals-only to a weekly flow of buyer leads
A buyer-lead campaign pairing a local home-search offer with a short qualification funnel and instant SMS follow-up.
Illustrative exampleFacebook Ads · Funnels
- Qualified leads
- 98
- Cost per lead
- $7.89
- Campaign length
- 4 weeks
- Consultations booked
- 7
Illustrative example showing our approach and reporting format — not a verified client result. Results vary by market, offer and budget.
Client
Independent real estate agent
The challenge
The agent's business ran almost entirely on referrals. Some months were busy, others were silent, and previous boosted posts had produced contacts who never answered the phone.
What we built
- 01Built a local buyer offer around new listings in two target neighbourhoods.
- 02Added three qualifying questions — timeline, budget range and financing status — to the lead form.
- 03Connected instant SMS and email follow-up so every lead heard back within minutes.
- 04Refreshed creative weekly and shifted budget toward the best-performing audience.
Results
- 98 leads who answered the qualifying questions
- Average cost per lead of $7.89
- 7 buyer consultations booked within four weeks
Want results like these for your business?
Book a free 30-minute strategy call. We'll look at your current marketing and tell you honestly what we'd do first.