Local services
Turning local searches into booked jobs
A restructured Google Ads account focused on high-intent local searches, with call tracking tied back to each keyword.
Illustrative exampleGoogle Ads · Lead Generation
- Inbound calls
- 132
- Cost per call
- $18.20
- Campaign length
- 8 weeks
- Jobs booked
- 38
Illustrative example showing our approach and reporting format — not a verified client result. Results vary by market, offer and budget.
Client
Regional plumbing & HVAC company
The challenge
Broad keywords were burning ad budget on DIY repair searches and irrelevant queries outside the service area, leading to high cost per acquisition and frustrating leads.
What we built
- 01Restructured account into high-intent emergency and installation ad groups.
- 02Added robust negative keyword lists eliminating DIY, wholesale, and employment queries.
- 03Deployed dynamic call tracking directly integrated with their dispatch dashboard.
- 04Created location-specific landing pages with click-to-call emphasis for mobile searchers.
Results
- 132 qualified inbound phone calls generated
- Average cost per inbound call reduced to $18.20
- 38 high-margin service jobs booked and dispatched
Want results like these for your business?
Book a free 30-minute strategy call. We'll look at your current marketing and tell you honestly what we'd do first.